-Creative Director, New Business Lead

I was asked to develop an idea with Acura that centered on this idea of innovation and the craft of taking an idea and making it a real thing. Since we don’t sell cars on Amazon, I had to figure out a way to tie it into our ecosystem in a way that wasn’t salesy or full of marketing jabber. So, I reached out to Launchpad, an Amazon platform for new entrepreneurs who have successfully brought their ideas to market. This led to the idea: Follow three of these stories and learn what it took to make their idea happen. From there, our team took about six months interviewing, filming and editing this lil’ engine together. Looking back, there’s so much more I would have done, but I think it’s a decent piece for what it’s supposed to be.