EXPERIENCE
2015 - Current Amazon, Seattle WA
Creative Director / Manager / Amazon Advertising Ambassador
R Brain + Work with 3rd party brands to develop world class customer-centric brand awareness campaigns with the intention of driving a message down to consideration and purchase. I work with strategy teams to identify customer search, experience and shopping behaviors and insights to develop annual planning calendars with online and offline tactics to meet the needs of our clients. This includes, but isn’t limited to, co-branded partnerships with Alexa, Amazon Theatricals, Twitch, Amazon Prime, Go, Fresh, Whole Foods, Amazon Prime VR, Video and Music. I serve as a lead ambassador to brands looking for business development by showcasing the culture of advertising and why Amazon is becoming a leader in this new landscape. I collaborate with Amazon Studios to develop branded content stories with its unscripted series including a campaign with Michelin Tires and The Grand Tour, Season 1, a first for Amazon advertising. I traveled with the Grand Tour team globally and worked closely with its producer, Andy Wilman, to ensure the storytelling matched the culture of the series. Prior to my focus on 3rd party advertisers, I served on the Amazon Brand team to brand awareness content for Fire Tablets while developing its first volume video content team of 60 full time and contract employees. This team was responsible for producing short form content videos (editorial, unboxing and how-to's) across multiple categories for the Amazon retail team.
L Brain – Developed a 2019 Best Practices for Advertising initiative with the Amazon Advertising Sales team, and led the proposal to CMO's and global marketing leads with flagship clients. I tell the story as to why Amazon is the new land grab for advertising and how story can drive ROAS. This helped secured two of Amazon’s largest advertising upfronts in its history. Currently, I sit on the leadership team to review weekly, monthly and quarterly revenue goals, measure scalable initiatives and further develop processes designed to align our teams as a global entity.
2014 - Current Archibald’s Next Big Thing (Children’s book, Netflix animated series slated for 2019)
Property co-owner / Lead Storyteller / Conceptual Art Creative Director
R Brain + In 2015 I developed “Archibald’s Next Big Thing” with Emmy Award Winning actor Tony Hale. The story follows Archibald, a chicken who is desperately trying to figure out what his “big thing” in life looks like. One night he receives a mysterious card that says, “Your next Big Thing is here!” This begins a journey that ends teaches Archibald the importance of living in the present and to appreciate those around us here and now.
L Brain – I worked with our publisher to develop our marketing strategy, which included the book’s appearance on Conan O’Brien, Letterman, and was included in the 2016 Academy Award & Emmy nominee gift bags. Since its launch, we have partnered with a super world famous animation studio to develop a 24-episode series called The Adventures of Archibald, set to launch in 2019 on Netflix.
2013 - 2014 Bruton Stroube Studios, Saint Louis MO
Content Director / Producer
R Brain + Lead consultant and with agency creatives on brand awareness storytelling to broaden scope of work and brand enhancement. Develop, write and direct broadcast and short form content. Lead on special projects, developing relationships and content with sports and entertainment influencers. Serve as internal marketing lead on special projects for studio promotions (keynote speaker, presentation lead, kick ass party thrower).
L Brain - Wrangle and implement every nagging detail for commercial campaigns and still photography shoots, managing budgets from $90,000 - $500,000. Constant pursuer of frugality for a happy, healthy bottom line
Clients - Anheuser Busch Inbev., Sonic, ConAgra Foods, GermX, Ameren, Farmland Bacon, Monsanto, Purina, McDonalds
2009 - 2013 The Crossing, St. Louis, MO
Creative Director
R Brain + Creative lead & communications director for developing campaigns to drive awareness campaigns and funding for clean water and sanitation. Content developer with extensive experience in on-field storytelling including India, Sierra Leone, Liberia, South America and Nepal. Developed the “Advent Conspiracy”, a movement that has generated more than $15mm in clean water well drilling and has virally spread to more than 19 countries.
L Brain - Member of senior management team responsible for strategizing ideas to accommodate growth, staff structure, and budget considerations. Guest speaker on creativity at national nonprofit conferences. Lead creative director for $15 million capital campaign.
2004 - 2009, Zipatoni, St Louis, MO
Senior Copywriter
R Brain + Conceptual lead/writer for regional and national promotional marketing programs, new business development, merchandise display, on-and-off premise, in-store, event planning and coordination, print, radio, web, outdoor, retailer promotions, sweeps, partnership coordinator, focus groups, and the most bitchin’ instantly redeemable coupons since KISS Detroit Rock City tour Circa 1975.
L Brain - Deck presentation development, brainstorm lead, information management, editing, peace treaty ambassador between account and creative, above-and-below-the-line jumper, brand icon-builder, purveyor of big, hairy ideas that are rude to children.
Clients - Miller Brewing Company, (Miller High Life, Miller Genuine Draft, Miller Lite, Mickey’s, Milwaukee’s Best, Peroni), Nestle, Purina, White Castle, Subway, Majesco Entertainment, Kimberly-Clark, Proctor & Gamble, Dreyers, 7-Eleven, Borden, Energizer, Splenda, Starbucks Liquor, Jamba Juice, 7up