-Creative Director, New Business Developer

Amazon Studios was early in figuring out how and if co-branding should be a thing with its platform. During that time it was wrapping up its first season of its fashion competition series, Fashion Fund. Sonicare stepped up as one of its key sponsors, so I was asked to develop a few ideas utilizing a few of the fashionistas (Aurora James and Baja East) with the super sexy world of toothbrushes. I don’t know about you, but I for one have been waiting for these two worlds to collide. Here’s a two of the :30’s we created, which ran on social as well as :15 cutdowns for midroll during the show. I love that I got to help be a pioneer for Amazon with this new platform. I also really love my Sonicare Diamondclean (they didn’t pay me to say that).