It’s no surprise that most product videos suck. I’ve made a few sucky ones myself and swore that I’d never curse this world with another boring product video ever again. So, when the federal team at Axon asked me to make a short film highlighting all the sexy tech it makes to protect military bases, I told them I’ll only do it if I can blow up a car. Oh and I need Brandon Quinn as my lead actor, cuz he’s rad. And a helicopter. Blue….no wait…BLACK. Next thing I know I’m on a training base in Georgia with Brandon watching a bunch of guys strap some C-4 to a Jeep as a helicopter flew overhead. When we launched this short film at the Army’s largest conference, the marketing team from Army came by and said the film was absolutely incredible. I have a lot of respect for that team. Their revamped “Be all all you can be” campaign is stellar, and they blow stuff up all the time, so if they’re saying my explosion was cool then you know it is.